Practice Makes Perfect

April 5th, 2011

Despite a successful decade of working for manufacturers in Australasia, Britain, Europe, Asia and the US, product designer Jamie McLellan doesn’t think he’s had his big break.

“I think I’m still working on it,” says the ’99 Victoria University of Wellington graduate, who returned to his homeland of New Zealand five years ago to establish his own practice.

McLellan dug his teeth into product design on staff at Tom Dixon in London.

Tom Dixon Link Tables

“Tom wanted people who could read his mind, and design the way he would,” says McLellan. “By osmosis, I absorbed his belief and have taken that into my own practice,” he adds. “Although, I’d say I’m a little more restrained – even uptight – than Tom is.”

Tom Dixon Link Easy Chair

Tom Dixon Spin Candelabra

Working in New Zealand means McLellan doesn’t feel the need to compare himself to other designers – he’s taken out of the creative rat race.

Spar Light

“I’m removed from everything and am isolated, which lets me immerse myself in the design process, rather than getting caught up in everything around me,” he says. “But it’s not all easy; accessibility to buyers is the biggest impediment down here.”

McLellan’s recent work has brought his personal interests to his professional life. A keen skier, windsurfer, cyclist and sailor, the last 12 months have seen the innovation of the Pista Team Evo II bike for Avanti, the Atlas wave sail for Neil Pryde, and the K-001 Kayak, which he plans to get into production in the coming months.

Pista Team Evo II bike

Atlas wave sail

“I like to work on things I love, things I’m passionate about,” McLellan comments, adding that New Zealand is the perfect place to position his brand as a leader in high-end sporting goods design. “So many of the industrial processes I’ve learned in the past, and the materials I’ve used, can fit in with the design of contemporary sporting equipment.”

K-001 Kayak

Even with over a decade of experience under his belt, McLellan believes he’s still learning.

“I’ve done nice, good work, but nothing groundbreaking… yet,” he says. “There are still some design questions out there that need answering.”

Jamie McLellan
jamiemclellan.com

INDESIGN is on instagram

Follow @indesignlive

“A space that affects all the senses:” Bates S

The uncharted plate: Ivan Brehm’s pursuit of crossroads cooking with Gaggenau and human connection.

In this candid interview, the culinary mastermind behind Singapore’s Nouri and Appetite talks about food as an act of human connection that transcends borders and accolades, the crucial role of technology in preserving its unifying power, and finding a kindred spirit in Gaggenau’s reverence for tradition and relentless pursuit of innovation.

The Godfather of design… Giulio Cappellini.

Famed Milanese architect, Giulio Cappellini has been defining the industry since 1979 with an energetic spirit and refreshing goals. Through the years his work transformed into that of a designer’s, offering a personal approach to contemporary design. He has successfully established both his brand and his name and has worked as the art director for other key design brands. His most important project, the “company”, transformed Cappellini into one of the biggest trend-setters worldwide. His lectures at the Milan Architecture University always generate great interest around the world. Giulio Cappellini remains as the art director of the Italian design firm Cappellini based in Milan, which since 2004 has been part of the larger Poltrona Frau Group design family.