When Australian Venue Co approached SJB to renovate Kingsleys – a much-loved, highly regarded Woolloomooloo institution – they asked the practice’s Sydney-based team to design a new interior that personifies Hollywood ruggedness.
If your business was a person, who would it be? Kingsleys in Sydney had already workshopped its brand strategy and came to SJB with an intriguing brief: to personify Liam Neeson. Looking beyond the Hollywood glamour, SJB has translated this quirky concept into a fit-out that speaks to both its locality and Liam using an interior palette filled with character quirks.